Tracks is a sports bar for people who are obsessed with sports.

This minimal design campaign shows images that can be interpreted in different ways. If the viewer was a sport fanatic he would see a basketball net, a pool, a tennis ball and a football pitch. If not something else.

Copy: Trash bin or basketball net? Tracks Sports Bar. For the hopelessly sports minded.

Copy: Parking lot or swimming pool? Tracks Sports Bar. For the hopelessly sports minded.

Copy: Ying Yang or tennis ball? Tracks Sports Bar. For the hopelessly sports minded.

Copy: Shopping mall or football pitch? Tracks Sports Bar. For the hopelessly sports minded.