HCC is a fast growing Bahraini advertising agency.

The concept below is designed to be understood only by the narrow target of advertising professionals, thus acting as a primary filter for the selection process.

The copywriters ad demonstrates the need for writers by deliberately misspelling the word copyrighters. The art directors ad uses the much hated Comic Sans font. It is an inside joke, see bancomicsans.com for reference.

The feedback was amazing. On one hand, outraged newspaper readers emailed to point out the spelling mistake. On the other hand creatives from all over the country emailed even if they were not looking for a job. One of the art directors wrote us: I feel I need to save you from the horror of Comic Sans. ;) ...