Electronics shops display dozens of different AC brands. It is extremely hard to catch the customer's attention in such an environment. To tackle this problem special POS items were developed. They catch by-passers attention with light, movement and sound. At the same time they educate about the features of the AC.

This piece of communication attracted attention with a small bright led that was activated by a motion detector. It is used to demonstrate the dirty filter indicator that is a unique feature of the AC.

The little bird started chirping when the motion detector was switched on by a passer by. It is demonstrating that the AC is so quiet, you can even hear the birds singing.

This sign was placed at the way in to the electronics section within the store. While it doesn't tell you which way to go, it does tell you which brand to buy. It highlights the 4 way cooling effect of the Classic AC.

This piece of communication was mounted on a metal handle that swings the rocking chair. It demonstrates that you can control your AC from the comfort of your rocking chair.