Advertising Agency: Y&R, Italy
Executive Creative Director / Copywriter: Vicky Gitto
Art Director: Cristian Comand
Film Production: FilmMaster, Milan
3D: Digital District, Paris

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Advertising Agency: WCRS, London, UK
Creative Director: Yan Elliot
Creatives: Christen Brestup, Bertie Scrase
Agency Producer: Lesley Williams
Production Company: Stink, London
Executive Producer: Blake Powell
Producer: Sam Levene
Director: Ben Dawkins
DoP: Alex Melman
Art Director: Olly Williams
Post Production: Glassworks
Editor: Paul Hardcastle @ Trim

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Osteoporosis causes 1.7 million wrist fractures every year.

Advertising Agency: BBDO Guerrero/ Proximity Philippines
Chief Creative Officer: David Guerrero
Executive Creative Directors: Tin Sanchez, Brandie Tan
Head of Art: Paul Anderson
Art Directors: Dennis Nierra, Brandie Tan
Copywriters: Meggy De Guzman, David Guerrero, Tin Sanchez
Producer: Al Salvador
Photographers: Paolo Gripo, Abet Bagay
Retoucher: Manny Vailoces
Illustrator: Cherrelle Consulta
Account managers: Francine Kahn-Gonzalez, Cindy Evangelista, Iking Uy

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Osteoporosis causes 1.4 million spine fractures every year.

Advertising Agency: BBDO Guerrero/ Proximity Philippines
Chief Creative Officer: David Guerrero
Executive Creative Directors: Tin Sanchez, Brandie Tan
Head of Art: Paul Anderson
Art Directors: Dennis Nierra, Brandie Tan
Copywriters: Meggy De Guzman, David Guerrero, Tin Sanchez
Producer: Al Salvador
Photographers: Paolo Gripo, Abet Bagay
Retoucher: Manny Vailoces
Illustrator: Cherrelle Consulta
Account managers: Francine Kahn-Gonzalez, Cindy Evangelista, Iking Uy

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Osteoporosis causes 1.6 million hip fractures every year.

Advertising Agency: BBDO Guerrero/ Proximity Philippines
Chief Creative Officer: David Guerrero
Executive Creative Directors: Tin Sanchez, Brandie Tan
Head of Art: Paul Anderson
Art Directors: Dennis Nierra, Brandie Tan
Copywriters: Meggy De Guzman, David Guerrero, Tin Sanchez
Producer: Al Salvador
Photographers: Paolo Gripo, Abet Bagay
Retoucher: Manny Vailoces
Illustrator: Cherrelle Consulta
Account managers: Francine Kahn-Gonzalez, Cindy Evangelista, Iking Uy

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Director: Nathan Fackrell
Editor: SuspectX
DOP: Doug Chamberlain
Sound Design: Cameron Webb
Sound: Ryan Knouf
Post: Post Logic Studios, Los Angeles
Costume Design: Scott Johnson
VFX: Bentlight Digital
Produced by: The Fackrell Brothers

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Keep your identity secret
armesdeseduction.com
Morgan Eyewear

Advertising Agency: La Chose, Paris, France
Cofounder / Creative Director: Pascal Grégoire
Copywriters: Thomas Ishii, Diva Escandon, Inès Marzat, Coumba Bocoum
Artistic Directors: Thomas Ishii, Diva Escandon, Inès Marzat
Account Managers: Florence Couvidat, Elsa Magadoux
Strategic Planner: Fanny Camus-Tournier
Photographer: Martin Lidell

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Be at the right place at the right time
armesdeseduction.com
Morgan Watches

Advertising Agency: La Chose, Paris, France
Cofounder / Creative Director: Pascal Grégoire
Copywriters: Thomas Ishii, Diva Escandon, Inès Marzat, Coumba Bocoum
Artistic Directors: Thomas Ishii, Diva Escandon, Inès Marzat
Account Managers: Florence Couvidat, Elsa Magadoux
Strategic Planner: Fanny Camus-Tournier
Photographer: Martin Lidell

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Keep him in your sights
armesdeseduction.com
Morgan Eyewear

Advertising Agency: La Chose, Paris, France
Cofounder / Creative Director: Pascal Grégoire
Copywriters: Thomas Ishii, Diva Escandon, Inès Marzat, Coumba Bocoum
Artistic Directors: Thomas Ishii, Diva Escandon, Inès Marzat
Account Managers: Florence Couvidat, Elsa Magadoux
Strategic Planner: Fanny Camus-Tournier
Photographer: Martin Lidell

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Go on the offensive
armesdeseduction.com
Morgan de toi!

Advertising Agency: La Chose, Paris, France
Cofounder / Creative Director: Pascal Grégoire
Copywriters: Thomas Ishii, Diva Escandon, Inès Marzat, Coumba Bocoum
Artistic Directors: Thomas Ishii, Diva Escandon, Inès Marzat
Account Managers: Florence Couvidat, Elsa Magadoux
Strategic Planner: Fanny Camus-Tournier
Photographer: Martin Lidell

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Be a double agent
armesdeseduction.com
Morgan de toi!

Advertising Agency: La Chose, Paris, France
Cofounder / Creative Director: Pascal Grégoire
Copywriters: Thomas Ishii, Diva Escandon, Inès Marzat, Coumba Bocoum
Artistic Directors: Thomas Ishii, Diva Escandon, Inès Marzat
Account Managers: Florence Couvidat, Elsa Magadoux
Strategic Planner: Fanny Camus-Tournier
Photographer: Martin Lidell

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Advertising Agency: H-Paris, EuroRSCG, Milan, Italy
Creative Directors: Gilbert Sher, Marco Venturelli, Luca Cinquepalmi
Copywriter: Michele Picci
Art director: Isabella Musacchia
Producer: Chritopher Thiery

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Advertising Agency: H-Paris, EuroRSCG, Milan, Italy
Creative Directors: Gilbert Sher, Marco Venturelli, Luca Cinquepalmi
Copywriter: Michele Picci
Art director: Isabella Musacchia
Producer: Chritopher Thiery

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Advertising Agency: Voskhod, Yekaterinburg, Russia
Creative Director: Andrey Gubaydullin
Art Director: Vladislav Derevyannykh
Copywriters: Aleksandr Parkhomenko, Evgeny Primachenko
Production company: Kinograf, Kyiv
Director: Vitaly Kokoshko
DOP: Aleksey Horoshko
Producer: Vladimir Grigorash
Published: August 2010

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The Declaration of Sobriety: I don't drink alcohol and drive. I don't ride with a drunk driver. Turn on Thinking.

Make people believe that road safety is their common responsibility. Encourage them to sign The Declaration of Sobriety.
Watch the video too.

Advertising Agency: MarketShare, Warsaw, Poland
Creative Director: Konrad Swieboda
Art Director: Michal Sek
Copywriter: Radek Dudzic
Designer: Marcin Szymanski
Project Manager: Adam Jaworowski
Strategic Planner: Hubert Lacki
Client Service Director: Anna Stawska
Published: July 2010

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Advertising Agency: Double O Nine by Dentsu Thailand
Executive Creative Director: Warunee Tanakijchumroon
Creative Director: Nisa Mujjalintrakool
Associate Creative Director: Peabporn Prayudthanakul
Art Director: Wutichai Chaometeewut
Copywriter: Natrenapa Suwannatre
Illustrator: Chill House
Photographers: Srimongkol Phachonkaew, Sirichai Klinkangphu

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Advertising Agency: Double O Nine by Dentsu Thailand
Executive Creative Director: Warunee Tanakijchumroon
Creative Director: Nisa Mujjalintrakool
Associate Creative Director: Peabporn Prayudthanakul
Art Director: Wutichai Chaometeewut
Copywriter: Natrenapa Suwannatre
Illustrator: Chill House
Photographers: Srimongkol Phachonkaew, Sirichai Klinkangphu

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Canon VB-C60
Surveillance Camera

Advertising Agency: Dentsu, Bangkok, Thailand
Creative Directors: Warunee Tanakijchumroon, Somkiat Kittipinijnanta
Art Director: Ditdanai Nopparat
Copywriter: Navanut Phlainoi
Photographer: Chub Nokkaew
Computer Artist: Chub Nokkaew
Producer: Yuppadee Thongprasert
Published: March 2010

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Canon VB-C50iR
Surveillance Camera

Advertising Agency: Dentsu, Bangkok, Thailand
Creative Directors: Warunee Tanakijchumroon, Somkiat Kittipinijnanta
Art Director: Ditdanai Nopparat
Copywriter: Navanut Phlainoi
Photographer: Chub Nokkaew
Computer Artist: Chub Nokkaew
Producer: Yuppadee Thongprasert
Published: March 2010

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Canon VB-C300
Surveillance Camera

Advertising Agency: Dentsu, Bangkok, Thailand
Creative Directors: Warunee Tanakijchumroon, Somkiat Kittipinijnanta
Art Director: Ditdanai Nopparat
Copywriter: Navanut Phlainoi
Photographer: Chub Nokkaew
Computer Artist: Chub Nokkaew
Producer: Yuppadee Thongprasert
Published: March 2010

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