My ad blog latest
United Nations: Voices project
Brief:
The United Nations wanted to find an engaging way of talking to modern day Australians, particularly the youth, and making them aware of the many and varied issues in today's multi-cultural society.
Solution:
The problem is the people who really need to be heard are the ones who don't normally have a voice. So by using revolutionary digital image recognition technology we could make a poster and press ad talk for the very first time and actually give everyone a voice.
Results:
In a small market like Australia, over a 2 week period, more than 35,000 people "listened" - making this the country's most successful UN brand campaign to date. Due to its overwhelming success next year the UN is going to roll it out globally in all major cities.
Advertising Agency: SAATCHI & SAATCHI, Sydney, Australia
Executive Creative Directors: Steve Back, David Nobay
Copywriters / Art Directors: Steve Jackson, Vince Lagana
Photographers: Sean Izzard, Petrina Hicks, Scott Newett
Producer: Kate Whitfield
Art Buyers: Olivia Wilson, Danni Simpson, Skye Houghton
CEO: Simone Bartley
Account Supervisors: Bree Lennon, Stephen Lacy, James Tracey-Inglis
Head Of Digital & Direct: Paul Worboys
Image Technology: Hyperfactory
Image Technology: Mobot
Creative Group Head, Digital: Brian Merrifield
Director: Ralph Van Dijk, Eardrum
Photographers: Tim Gibbs, David Knight, Daniel Smith
Army: Stuck in a rut?
Advertising Agency: Publicis, London, UK
Creative Director: Adam Kean
Art Director: Andy Johns
Copywriter: Alex Ball
Published: May 2008
Cancer Research UK: Ashtray-to-Vases
Brief:
On July 1st 2007 a smoking ban came into effect in every pub, club and restaurant across England. It made enclosed spaces cleaner and healthier for everyone. Our brief was to raise awareness of the efforts to create healthier environments and make the ban more positive for everyone in England whilst encouraging further donations to cancer research.
Solution:
We knew that ashtrays in pubs, clubs and restaurants would become redundant and thrown away. So we decided to take them and transform them into something that would benefit everyone's environment. This initiative would turn the negative associations of an ashtray into a more environmentally-friendly positive. Glass ashtrays were collected in specially-designed door-drop bags and transformed into unique handmade flower vases by a master craftsman. We then auctioned the vases on eBay, with all proceeds going straight to Cancer Research UK. PR then built on the story of this unique endeavour.
Results:
The first vase sold for £86.00 in a 5-day auction. We are continuing to sell the vases on eBay, for an average £77 a piece. Subsequent auctions will be ongoing throughout 2008, so full results of all activity will not be known until all the auctions and activities are complete.
Advertising Agency: OGILVY, London, UK
Art Director: Rod Broomfield
Copywriter: Mark Davies
Planner: Sarah Newman
Account Manager: Donna Buckingham
Account Executive: Emma Bottomley
Communications Manager: Kevin Whitlock
Production Manager: John Thompson
Executive Creative Director: Malcolm Poynton
Creative Director: Colin Nimick
Luxor Highlighters: Pink
Advertising Agency: Leo Burnett, Mumbai, India
Executive Creative Directors: K.V. Sridhar, Santosh Padhi
Creative Director: Santosh Padhi
Copywriters: Russell Barrett, Santosh Padhi
Art Director: Santosh Padhi
Illustrator: Kunal Mhabadi
Account Supervisor: Pooja Jain
Advertiser's Supervisors: Ravpreet Ganesh, Mona Mehra
Luxor Highlighters: Blue
Advertising Agency: Leo Burnett, Mumbai, India
Executive Creative Directors: K.V. Sridhar, Santosh Padhi
Creative Director: Santosh Padhi
Copywriters: Russell Barrett, Santosh Padhi
Art Director: Santosh Padhi
Illustrator: Kunal Mhabadi
Account Supervisor: Pooja Jain
Advertiser's Supervisors: Ravpreet Ganesh, Mona Mehra
Scalibor flea collar: Map, 3
Depopulate your pet.
Advertising Agency: ZAPPING/M&C SAATCHI, Madrid, Spain
Executive Creative Directors: Uschi Henkes, Manolo Moreno, Urs Frick
Creative Directors: Manolo Moreno, David Palacios
Copywriters: Manolo Moreno, David Palacios, Javier Riquelme, Carlos Garcia Janini
Art Directors: Francisco López, Fernando De Simón
Scalibor flea collar: Map, 2
Depopulate your pet.
Advertising Agency: ZAPPING/M&C SAATCHI, Madrid, Spain
Executive Creative Directors: Uschi Henkes, Manolo Moreno, Urs Frick
Creative Directors: Manolo Moreno, David Palacios
Copywriters: Manolo Moreno, David Palacios, Javier Riquelme, Carlos Garcia Janini
Art Directors: Francisco López, Fernando De Simón
Scalibor flea collar: Map, 1
Depopulate your pet.
Advertising Agency: ZAPPING/M&C SAATCHI, Madrid, Spain
Executive Creative Directors: Uschi Henkes, Manolo Moreno, Urs Frick
Creative Directors: Manolo Moreno, David Palacios
Copywriters: Manolo Moreno, David Palacios, Javier Riquelme, Carlos Garcia Janini
Art Directors: Francisco López, Fernando De Simón
Mercedes-Benz: Star
Let the star shine from above.
Advertising Agency: Ponto de Criacao, Sao Paulo, Brazil
Creative Director: Guto Araki
Art Director: Cristiano Canguçu
Copywriter: Angela Ribeiro
Producer: Claudia Malzone
Nicola Finetti: Black
Advertising Agency: JWT Dubai, UAE
Executive Creative Director: Chafic Haddad
Creative Directors / Copywriters / Art Directors / Typographers: Peter Moyse, Adrian An
Photographer: Tejal Patni
Illustrator: Adrian An
Art Buyer: Emily Haddad
Account Supervisors: Francois Kanaan, Prabhakar Iyer
Advertiser's Supervisors: Leena Harazeen, Nicola Finetti
Arbeitskreis Vorratsdatenspeicherung: Fingerprints
Brief:
Since the beginning of 2008, a new law gives the German federal government broad access to stored telephone and Internet data -- including e-mail addresses, length of call and numbers dialled -- for a six-month period. The private initative "Arbeitskreis Vorratsdatenspeicherung" called for a class-suit against the new law. But how can you make people believe how many traces they leave when surfing the Web?
Solution:
Though widespread discussions in the press, most users don't realise what kind of data and to which extent they leave behind when surfing the Web. A special program visualises the digital fingerprint of every user. The fingerprints lead the user to a landing page and to special browser for anynomous Web surfing.
Results:
Being launched just in 2008, the "Fingerprint" project may be able, to fuel the discussion about privacy in the Internet and raise awareness for the issue. The sheer number of 30,000 participants that joined the class-suit of the Initiative at the German Constitutional Court clearly demonstrates the public interest.
Advertising Agency: NORDPOL+ HAMBURG, Germany
Creative Director: Ingo Fritz
Claudius Gerstner, Nordpol+ Hamburg
Art Directors: Dominik Anweiler, Mark Höfler
The Truth: Sleeping Beauty
Advertising Agency: Love Communications, Salt Lake City, USA
Creative Director: Preston Wood
Art Director: Trent Wall
Copywriter: Alison Faulkner
Published: January 2008