Birthdays. Jackpots. We don't do small.

Advertising Agency: Alcone Marketing Group, Irvine USA
Creative Directors: Luis Camano, Carlos Musquez
Sr. Art Director: Jason Penning
Art Director: Justin Wright
Copywriter: Cameron Young
Retoucher: Graphic Industries
Published: January 2010

Birthdays. Jackpots. We don't do small.

Advertising Agency: Alcone Marketing Group, Irvine USA
Creative Directors: Luis Camano, Carlos Musquez
Sr. Art Director: Jason Penning
Art Director: Justin Wright
Copywriter: Cameron Young
Retoucher: Graphic Industries
Published: January 2010

Birthdays. Jackpots. We don't do small.

Advertising Agency: Alcone Marketing Group, Irvine USA
Creative Directors: Luis Camano, Carlos Musquez
Sr. Art Director: Jason Penning
Art Director: Justin Wright
Copywriter: Cameron Young
Retoucher: Graphic Industries
Published: January 2010

Sweep the Kegs, Johnny Boy

Advertising Agency: Alcone Marketing Group, Irvine, CA USA
Creative Directors: Kevin Kleber, Nick Rooth
Art Director: Paul Ulloa
Copywriter: Eddie Babaian
Photographer: Toby Burditt

Liquid Gladiators in a Sea of Wussy Drinks

Advertising Agency: Alcone Marketing Group, Irvine, CA USA
Creative Directors: Kevin Kleber, Nick Rooth
Art Director: Paul Ulloa
Copywriter: Eddie Babaian
Photographer: Toby Burditt

A Blindsided Uppercut to Your Tastebuds

Advertising Agency: Alcone Marketing Group, Irvine, CA USA
Creative Directors: Kevin Kleber, Nick Rooth
Art Director: Paul Ulloa
Copywriter: Eddie Babaian
Photographer: Toby Burditt

Advertising Agency: Lew´Lara\TBWA, Brazil
Creative Directors: Jaques Lewkowicz, André Laurentino, Felipe Luchi
Art Director: Pedro Rosa
Copywriter: Roberto Kilciauskas, André Laurentino
Photographer: Rafael Levi
Agency Production: Katia Bontempo Leal/ Dani Toda/ Cristiane Leopacci
Production Company: MOVIE&ART Produções Cinematográficas Ltda.
Film Director: Ricardo Fernandes
Editor: Umberto Martins
Post Production: MOVIE&ART
Sound designer Production Company: Sax So Funny
Aired: January 2010

Nissan Brasil, worried about the high car accident rates during the holiday season, displays on this Carnival a drinking and driving awareness ad at the Estado de São Paulo newspaper. Designed by Lew´Lara\TBWA, the ad shows the phrase “DRINK YOU DRIVE DON´T IF”. The aim of the campaign is to turn a message people are already familiarized with into a fun and artistic composition to grab the viewer attention. The phrase was written out of order representing the the way a drunk person speaks, and it was used an original and differentiated typology to achieve it.

Advertising Agency Lew´Lara\TBWA, São Paulo, Brazil
Creative Directors: Jaques Lewkowicz, André Laurentino, Manir Fadel, Luciano Lincoln
Art Director: Luciano Lincoln
Copywriter: Manir Fadel
Published: March 2010

Invincible.
Now at defiantly low prices.

Advertising Agency: Mullen, Winston-Salem NC, USA
Creative Directors: Jason Black, Tim Roan
Art Directors: Thomas Hair, Scott McMennamy
Copywriter: Adam Koehler
Director: Baker Smith
Published: March 2010

In the right clothes, you can’t help but feel it. Invincible.

As far as off-price fashion retailers go, K&G Fashion Superstore is not the first store that comes to mind for most people. Truth be told, without the Fashion Superstore part, people have no idea what a K&G is. Off-price retail is a very competitive part of the clothing retail category. All contestants promise and deliver comparable, stylish wares at comparable, discount prices. While value and style are important — especially these days — K&G and Mullen recognized that there was an opening for a campaign and a positioning that got to the root of why people bother shopping for nice clothes in the first place: to look good. To know you look good and allow that knowledge to transfer into something that’s always in style: self-confidence.
So putting logic aside for a moment, we asked ourselves, “How do you feel when you look great, and you know it?” Invincible. Yep. Invincible. In these print ads, we see a person who has dressed up, and in so doing, unlocked the power of clothes. Our protagonists feel Invincible. By styling up, they’ve given life to the part of themselves that greets every day with gusto. They’re having a ball and looking great doing it.

Advertising Agency: Mullen, Winston-Salem NC, USA
Creative Directors: Jason Black, Tim Roan
Art Directors: Thomas Hair, Scott McMennamy
Copywriter: Adam Koehler
Director: Baker Smith
Published: March 2010

Advertising Agency: Auge, Milan, Italy
Creative Director: Giorgio Natale
Art Director: Andrea Mineo
Photographer: PierPaolo Ferrari
Published: June 2009

Advertising Agency: Auge, Milan, Italy
Creative Director: Giorgio Natale
Art Director: Andrea Mineo
Photographer: PierPaolo Ferrari
Published: June 2009

Advertising Agency: Auge, Milan, Italy
Creative Director: Giorgio Natale
Art Director: Andrea Mineo
Photographer: PierPaolo Ferrari
Published: June 2009

Advertising Agemcy: TBWA\G1, TBWA\Paris, France
Executive Creative directors: Alasdhair MacGregor, Eric Holden, Rémi Noël
Copywriter: Thierry Buriez
Art Director: Alexandre Henry
TV Producer: Maxime Boiron
Account management: Ewan Veitch, Guillaume Chupeau, Célina Eude
Director: Stylewar
Production company: Les Télécréateurs
FX: Mathematics
Audio Post Production: Else\

Advertising Agemcy: TBWA\G1, TBWA\Paris, France
Executive Creative directors: Alasdhair MacGregor, Eric Holden, Rémi Noël
Copywriter: Thierry Buriez
Art Director: Alexandre Henry
TV Producer: Maxime Boiron
Account management: Ewan Veitch, Guillaume Chupeau, Célina Eude
Director: Stylewar
Production company: Les Télécréateurs
FX: Mathematics
Audio Post Production: Else\

You can watch the making of here.

Advertising Agemcy: TBWA\G1, TBWA\Paris, France
Executive Creative directors: Alasdhair MacGregor, Eric Holden, Rémi Noël
Copywriter: Thierry Buriez
Art Director: Alexandre Henry
TV Producer: Maxime Boiron
Account management: Ewan Veitch, Guillaume Chupeau, Célina Eude
Director: Stylewar
Production company: Les Télécréateurs
FX: Mathematics
Audio Post Production: Else\

Float like a butterfly sting like a bee.
1/2 the calories all the G

Advertising Agency: TBWA\Chiat\Day, Los Angeles, USA
Global Director of Media Arts: Lee Clow
Chief Creative Officer: Rob Schwartz
Group Creative Director: Jimmy Smith
Creative Directors: Jayanta Jenkins, Donna Lamar
Copywriters: Donna Lamar, Steve Howard
Art Director: Jayanta Jenkins
Group Account Director: Mark Hansen
Account Director: Jiah Choi
Account Supervisor: Jaclyn Corr
Sports Marketing AE: Drew Haberkorn
Group Planning Director: Scott MacMaster
Sr. Planner: Martin Ramos
Jr. Planner: Angela Craig
Jr. Planner: Daniel Teng
Executive Producer: Sarah Patterson
Assistant Producers: Sofia Akinyele, Danielle Tarris
Director of Business Affairs: Linda Daubson
Business Affairs Manager: Abilino Guillermo
Art Producer: Doğan Dattilo
Type Treatment: Tomato

Float like a butterfly sting like a bee.
1/2 the calories all the G

Advertising Agency: TBWA\Chiat\Day, Los Angeles, USA
Global Director of Media Arts: Lee Clow
Chief Creative Officer: Rob Schwartz
Group Creative Director: Jimmy Smith
Creative Directors: Jayanta Jenkins, Donna Lamar
Copywriters: Donna Lamar, Steve Howard
Art Director: Jayanta Jenkins
Group Account Director: Mark Hansen
Account Director: Jiah Choi
Account Supervisor: Jaclyn Corr
Sports Marketing AE: Drew Haberkorn
Group Planning Director: Scott MacMaster
Sr. Planner: Martin Ramos
Jr. Planner: Angela Craig
Jr. Planner: Daniel Teng
Executive Producer: Sarah Patterson
Assistant Producers: Sofia Akinyele, Danielle Tarris
Director of Business Affairs: Linda Daubson
Business Affairs Manager: Abilino Guillermo
Art Producer: Doğan Dattilo
Type Treatment: Tomato

Advertising Agency: TBWA\Chiat\Day, Los Angeles, USA
Global Director of Media Arts: Lee Clow
Chief Creative Officer: Rob Schwartz
Group Creative Director: Jimmy Smith
Creative Directors: Jayanta Jenkins, Donna Lamar
Copywriters: Donna Lamar, Steve Howard
Art Director: Jayanta Jenkins
Group Account Director: Mark Hansen
Account Director: Jiah Choi
Account Supervisor: Jaclyn Corr
Sports Marketing AE: Drew Haberkorn
Group Planning Director: Scott MacMaster
Sr. Planner: Martin Ramos
Jr. Planner: Angela Craig
Jr. Planner: Daniel Teng
Executive Producer: Sarah Patterson
Assistant Producers: Sofia Akinyele, Danielle Tarris
Director of Business Affairs: Linda Daubson
Business Affairs Manager: Abilino Guillermo
Art Producer: Doğan Dattilo
Type Treatment: Tomato
Production Company: Smuggler
Director: Adam Berg
Executive Producer/Partner: Patrick Milling Smith
Executive Producer/Partner: Brian Carmody
Executive Producer/COO: Lisa Rich
Executive Producer: Allison Kunzman
Head of Production: Laura Thoel
Producer: Emma Wilcockson
Editorial: The White House
Post Producer: Justin Kumpata
Editor: Paul Hardcastle
Post Production: The Mill Los Angeles
Managing Director: Ben Hampshire
Producer: Enca Kaul
Lead Flame: Giles Cheetham
Sound Design: Lime Rohan Young

If the story leak was not us. Knauf Wall soundproofing. Madonna and Jesus Luz ends the relationship, says the newspaper.

Advertising Agency: Percepttiva, Rio de Janeiro , Brazil
Creative Director: Marcelo Santos
Art Director: Rafael Pfaltzgraff
Copywriter: Pedro Castello
Illustrator: Rafael Pfaltzgraff
Published: March 2010